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Mascots
strengthen brand
identity.
This
isn't a white paper, but
let's look at some
inescapable truths. Mickey
Mouse™, Tony the Tiger™,
Ronald McDonald™, and the
Energizer Bunny™ are four
of the most recognized
mascot costumes in the
marketplace today. And jeez,
let's not forget the
Pillsbury dough boy!
Memorable
mascots like these are
visual, tactile and create
lasting impression with
target audiences. In a
consumer culture where we
all have shorter and shorter
attention spans, media
messages have become
lightning quick.
Opportunities to tell your
story are often reduced to a
micro-second and as a
marketer, your challenge is
to make that message ‘stick’.
Having a meet-and-greet
mascot can significantly
extend your message delivery
window and fuel your
promotional efforts by
providing repeated and
prolonged audience exposure
thus strengthening brand
association.
Your
mascot can open doors to the
kinds of exposure that are
not available with a print
ad, flyer or even a TV
commercial. Having a brand
mascot enables you to
participate with more impact
in events such
as:
- Product
launches
- Community
parades & festivals
- Sporting
events
- Charity
events
- Trade
Shows
- Press
Conferences
Essentially,
mascots are walking, waving,
dancing, huggable billboards
- and generate vastly more
impressions per dollar spent
than any other form of
traditional advertising.
That’s impressive ROI.
Children
love mascots, adults love
mascots, and they are great
rallying icons for teams, organizations and
communities, all of which
translates into increased
exposure, loyalty, sales and
of course a nicer bottom
line! |
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